Who We Are

Liberty Insurance: Growing Along with New Jersey.

In 1934, Lester Heulitt opened an insurance agency in Monmouth County, NJ to provide basic fire, life, and commercial property protection for dairy and vegetable farmers, the primary residents of the region. Of course, the agency also served clients from New York to Philadelphia. Even then, Liberty Insurance was ahead of its time, offering full service by a licensed insurance agent in an era when licensing was an option, not a norm.

As Central Jersey became more populous and industrialized in the past six decades, Liberty Insurance developed and expanded, too. Since the early thirties, the agency changed names (making the official change in 1983), but we’ve always adhered to the same high standards of service and professionalism.

Today, a staff of 40 experienced, licensed professionals provides comprehensive insurance coverages for the successful businesses and sophisticated homeowners who’ve joined the farmers of the Garden State. Counsel. Advocacy. Service. Insurance made easy by the professionals at Liberty Insurance.

“We’re eager to act as consultants to evaluate your present program or a new proposal. If you prefer, we’ll become your risk managers, handling all aspects of your insurance program. Either way, you know you’re getting honest advice from seasoned professionals”